Tip for the Departing CEO #3

Annotate your Google Analytics.

A new feature of Analytics that rolled out this past year was Annotations.  They allow you to make a note on any given day about what caused a spike in traffic to your website.  For example, my company did a Groupon feature.  When we did this, the traffic to our web page was the highest it had ever been – by 500%.  So I have a little note in Google Analytics that says “Groupon feature.”

So if I hadn’t had done that, two years later no one would remember why there was such a spike in January.    This is a very powerful tool when it comes to tracking your marketing ROI.

For a video on Annotations, see here.

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