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Annotate your Google Analytics.
A new feature of Analytics that rolled out this past year was Annotations. They allow you to make a note on any given day about what caused a spike in traffic to your website. For example, my company did a Groupon feature. When we did this, the traffic to our web page was the highest it had ever been – by 500%. So I have a little note in Google Analytics that says “Groupon feature.”
So if I hadn’t had done that, two years later no one would remember why there was such a spike in January. This is a very powerful tool when it comes to tracking your marketing ROI.
For a video on Annotations, see here.
I am amazed at some people’s behavior during business events.
I had a potential vendor answer a phone call when I was giving her a private tour.
I have had multiple people show up late for interviews.
I had a salesperson for a local newspaper show up 45 minutes late to our meeting. We were a potential advertiser. Not anymore!
I had a guy call me and schedule a GoToMeeting. He sent a calender invitation to confirm the meeting which I accepted. He then called me 10 minutes before the meeting, and assumed that since I wasn’t in the office yet we weren’t having our meeting. So when I logged in for the meeting, he wasn’t set up, so he had to call me back and we started our meeting 10 minutes late.
Welcome to my blog on becoming a CEO. This is not your ordinary how-to. I am not going to be telling you how to become a CEO in five quick and easy steps, nor will I be telling you to work hard and dedicate years of service to the corporation of your choosing. Instead, I will be talking to the people who, like me, have made the easiest decision in their life to do the hardest, scariest thing ever – become a CEO.
My father started our business in 1993. I was always involved in some way. When I was young, I’d beg Dad to let me wash dishes, and he’s throw me a $20. At 15, I was put on payroll and started as a dishwasher. Then I was cooking, becoming a Buffet Attendant, and then a Server. When I came back during vacations from college, I started to be management and work in the office – or where ever else I was needed. After college, I would work when they absolutely needed me.
I went to school to become an engineer, and settled in with a large company after college. But the work I found wasn’t challenging and I was bored out of my mind. My father tried to fit me in the family business somewhere, but I wasn’t well qualified for anything.
Then, in October of 2009, my dad fell ill. By the time a diagnosis was reached, Dad was in and out of conscienceness, and was given only a few weeks. He passed away 5 days later.
This left us no time to talk about the business, but I knew that I had to take Dad’s place – as tragic as it was, it was an opprotunity for me to do something different, and I wanted more then anything to keep this part of Dad alive.
So there I was 25, with an engineering background….and CEO of a multi-million dollar company with a handfull of full time people, and about 60 part time employees.
Right now, it’s been about 10 months. By no means am I an expert at being a CEO, but it was brought to my attention the other day that this happens more then you would think. So I want to accomplish a few things:
I want to help New CEOs who were thrust unexpectedly into the position like I was.
I want to help potential New CEOs do their homework while they have time.
I want to help departing CEOs get their company ready for the New CEO.
Please take everything I say with a grain of salt, and always seek appropriate legal counsel if needed.