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Tip for the Departing CEO #3

Annotate your Google Analytics.

A new feature of Analytics that rolled out this past year was Annotations.  They allow you to make a note on any given day about what caused a spike in traffic to your website.  For example, my company did a Groupon feature.  When we did this, the traffic to our web page was the highest it had ever been – by 500%.  So I have a little note in Google Analytics that says “Groupon feature.”

So if I hadn’t had done that, two years later no one would remember why there was such a spike in January.    This is a very powerful tool when it comes to tracking your marketing ROI.

For a video on Annotations, see here.


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Proper business etiquette

I am amazed at some people’s behavior during business events.

I had a potential vendor answer a phone call when I was giving her a private tour.

I have had multiple people show up late for interviews.

I had a salesperson for a local newspaper show up 45 minutes late to our meeting.  We were a potential advertiser.  Not anymore!

I had a guy call me and schedule a GoToMeeting.  He sent a calender invitation to confirm the meeting which I accepted.  He then called me 10 minutes before the meeting, and assumed that since I wasn’t in the office yet we weren’t having our meeting.  So when I logged in for the meeting, he wasn’t set up, so he had to call me back and we started our meeting 10 minutes late.

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A little information about me!

Welcome to my blog on becoming a CEO.    This is not your ordinary how-to.  I am not going to be telling you how to become a CEO in five quick and easy steps, nor will I be telling you to work hard and dedicate years of service to the corporation of your choosing.  Instead, I will be talking to the people who, like me, have made the easiest decision in their life to do the hardest, scariest thing ever – become a CEO.

My father started our business in 1993.  I was always involved in some way.  When I was young, I’d beg Dad to let me wash dishes, and he’s throw me a $20.  At 15, I was put on payroll and started as a dishwasher.  Then I was cooking, becoming a Buffet Attendant, and then a Server.  When I came back during vacations from college, I started to be management and work in the office – or where ever else I was needed.  After college, I would work when they absolutely needed me.

I went to school to become an engineer, and settled in with a large company after college.  But the work I found wasn’t challenging and I was bored out of my mind.  My father tried to fit me in the family business somewhere, but I wasn’t well qualified for anything.

Then, in October of 2009, my dad fell ill.  By the time a diagnosis was reached, Dad was in and out of conscienceness, and was given only a few weeks.  He passed away 5 days later.

This left us no time to talk about the business, but I knew that I had to take Dad’s place – as tragic as it was, it was an opprotunity for me to do something different, and I wanted more then anything to keep this part of Dad alive.

So there I was 25, with an engineering background….and CEO of a multi-million dollar company with a handfull of full time people, and about 60 part time employees.

Right now, it’s been about 10 months.  By no means am I an expert at being a CEO, but it was brought to my attention the other day that this happens more then you would think.  So I want to accomplish a few things:

I want to help New CEOs who were thrust unexpectedly into the position like I was.

I want to help potential New CEOs do their homework while they have time.

I want to help departing CEOs get their company ready for the New CEO.

Please take everything I say with a grain of salt, and always seek appropriate legal counsel if needed.


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